Heat map camera
Heat map camera: a smarter shop layout
Heat mapping is a smart feature that many cameras offer today: with a heat map camera, you see where people pass by and where they linger. This is shown as a colour map over the camera image.
This is not only useful for gaining good insight into your customers' shopping behaviour; you can also use it as a marketing tool if you make the most of the data. For example, you get a better view of your customers' walking routes.
This information helps you optimise your product range. Heat mapping also shows you where people linger and, above all, where they do not. You can respond by changing the shop layout, or by optimising or starting promotions.
Heat mapping: analysis and benefits
Heat mapping also lets you see the effect of changes. When you have changed the shop layout to better meet your customers' wishes, it is good to know whether it has the desired effect.
Heat mapping shows how customers respond to your change and gives you insight into their walking routes. Visualising these routes is important for several reasons.
First, it gives you insight into how your shop is laid out, or how it should be laid out. Where many customers pass, it makes sense to place important products. You could, for example, run promotions there to increase turnover.
Second, heat mapping shows you straight away when customers ignore a particular shelf. This may be down to the signage or the products on that shelf. Without heat mapping or people counting, it would have been much harder to spot this.
Frequently asked questions
Frequently asked questions
Can't find your question? Our specialists are happy to help with advice that fits your situation.
What is heat mapping?
Cameras show where people pass by and where they linger, and also where they do not.
What can I use heat mapping for?
To gain insight into walking routes, lay out your shop more effectively, place important products in busy spots and see which shelves customers ignore. You can also use it as a marketing tool.
Can I measure the effect of a change?
Yes. After changing your shop layout, heat mapping shows you how customers respond.
Where can I find more frequently asked questions?
See more frequently asked questions about how we work, quotes and costs.